Fabletics is an athleisure brand that was launched in the year 2013 and in a very short period has established itself as one of the frontrunners in the fashion e-commerce retail market. The company is even giving giants such as Amazon a tough challenge in the market it caters to and has been able to build a robust and loyal customer base in the last few years. The company is highly technologically advanced and uses data to provide its clients with a personalized shopping experience that is unique in itself. It makes it easy for the busy women of today’s generation to buy what they want without having to scroll through endless collections of clothing items on online e-commerce portals.
Kate Hudson is one of the co-owners of Fabletics and her association with the brand has helped the firm in getting the momentum it wanted. Even though the fashion retail business is highly competitive, Fabletics has been able to stand out tall in the market because of its unique marketing model. The company offers VIP membership at a very nominal cost through which the members can buy products on the site at almost half the price.
Moreover, they also get few fitness clothing items each month that are personalized as per their taste, body type, and other preferences. The customers get mail at the starting of each month with the list of items they can choose from. The items displayed in the mail are selected as per the personalized preferences of the customers, and it helps save time and effort of the consumers to a great extent. Women don’t have to go through hundreds of website and select from endless choices, which can be very confusing, and at times, may even lead to overspending.
Fabletics also followed the footsteps of other major brands like Apple and Warby Parker by implementing the reverse showroom technique. The company, all of a sudden, started opening its store at key locations across the country, and this helped in creating broader brand awareness in the market. The customers who were intrigued by what Fabletics offer regarding quality, value and design got the firsthand chance to experience the offerings of Fabletics. It helped the company add to its brand value and identity, as well as its revenue. People who want to check out how Fabletics offer personalized shopping experience to the customers can take lifestyle quiz at the Fabletics’ official website.