Doe Deere, founder and creator of Lime Crime, has always had an entrepreneurial spirit. As a child she popularized and sold temporary tattoos to her classmates. Doe Deere grew up in Russia, and at 17 years old moved to New York City. She grew into adulthood in NYC, and eventually became a musician, which was a childhood dream of hers. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur
As a musician, she learned to appreciate her fans. The truth is they take time to come out and see you perform, and that is the most inspiring thing. She met her husband during her time as a musician. They grew as a couple during that time because they spent their time together song writing and promoting the band. The helped them both learn to work together and communicate as partners. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere
Doe Deere loved wearing makeup, but noticed the lack of color in makeup. At the time, neutral colors were very popular. Doe loved colors and wanted to express that through her fashion including her makeup. So she did what she could do, and started to make her own colorful makeup. After making her own colors, she discovered many other women were longing for some makeup in those colors as well. Is is how Lime Crime was born.
Doe Deere has some advise for young ambitious women. Her advise is to follow your heart. Although it may seem like there is no place for you in this lonely world, there is a place for you. Once you find that place, everything else will follow. Don’t stop being that unique human being, because there is only one you.
Lime Crime is setting social media trends with its unique colors of makeup. All the makeup Lime Crime creates is certified vegan and cruelty free by both PETA and the organization Leaping Bunny. Lime Crime has definitely set trends that other makeup company try to imitate, but just do not meet the mark. This is what sets this makeup line apart from all the others. They have a unique style of makeup that someone who is tired of the same old boring colors will be ecstatic over. Lime Crime’s motto is, if they are not obcessed with the color choice in their product, them they will not waste time and energy making that product. They want every product to have that same feeling everytine their customers wear it. They want to give their customers the opportunity to express their true selves with the Lime Crime beauty products.