Supposing legacy restaurants were to begin from scratch, most of these brands would emulate Sweetgreen. Being a high-end salad chain restaurant supported by the input of internationally recognized investors like Danny Meyer, Daniel Boulud and Steve Case, the business incorporates all the required components of the current food industry.
From healthy organic foods to fresh salads as well as a resonated diner plan across forty different locations, Sweetgreen is a leading restaurant that offers variety.
One factor that traditional restaurants must capitalize on is the leadership of the business. Behind Sweetgreen is the visionary Nathaniel Ru who states that his company is inclined on creating brands that symbolize important aspects in the society.
The chief executive officer of Sweetgreen and his team of leaders are focused on feeding more people with healthy food. In addition, conventional chains could be open to learning more about vital societal issues other than food.
As an alumnus of the Georgetown University, Nathaniel Ru understands the importance of embracing technology in the current world. That is why he introduced a mobile application for dial an order through the company website. Nathaniel Ru understands the importance of utilizing technology as it is convenient and easy to use in food supply. To him, technology is in the DNA of the business. Learn more about Nathaniel Ru: http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html
In leadership, Nathaniel Ru and his two business partners are rethinking the strategies for management. With the focus to retain their clients, Sweetgreen capitalizes on restaurants compared to corporate office.
Annually, the company shuts down offices with the aim of focusing on client service. With a new office in Los Angeles, Sweetgreen operates successfully without a head office.
In networking and building entrepreneurial networks, Nathaniel Ru met his partners at Georgetown University. Neman as well as Nicolas Jammet were his schoolmates in the entrepreneurship class. It is a constructive coincidence that their parents who own businesses are first-generation immigrants.
As co-founders, the duo felt that Georgetown could use a healthy eating diner that benefitted their health. In an interview by Fortune in 2014, they stated they decided to start the restaurant business when schools closed.
Nathaniel Ru is the chief executive officer of Sweetgreen. He is trusted with the leadership of the business. His primary role in the company includes ensuring that customers are served with healthy food.
He is also in charge of overseeing critical decision making. Ru continues to guide Sweetgreen by expanding its operations.